06.27.08
Social Media.
The task of networking is becoming easier thanks to social media. Thriving Internet communities such as IdeaCrossing (www.ideacrossing.org) make it simple to connect like-minded business professionals, so it pays to seek out online niche business communities and become active members in them. IdeaCrossing is a free Internet resource available to all individuals and organizations with an interest in supporting and promoting entrepreneurial activity. IdeaCrossing helps entrepreneurs find the assistance and investment capital they need to launch promising new business ventures. Additionally, IdeaCrossing serves the Angel and Venture Capital communities by identifying and screening new investment opportunities. Simply stated, IdeaCrossing is about creating the connections that build businesses.
Social Networking Sites Placing your personal and business information on a social networking site like My Space can also be a means of driving visitors to your site. Write articles and submit them to the directories to gain valuable direct traffic and backlinks to your site!
Entrepreneurs understanding the nuances of interactive marketing and online networking are at a clear competitive advantage. Other Internet marketing tips for entrepreneurs using social media include:
• Participate. Comment on other relevant blogs and link back to your site
• Bookmark. Share your content by submitting and categorizing it on social bookmarking sites such as StumbleUpon
• Offer subscriptions to your content using RSS feeds
• Don’t sell, educate. Consumers want dialogue and transparency, not sales pitches
Finally, take advantage of the Internet’s interactive nature and solicit feedback. Wondering what consumers are thinking about your business? Ask them through emails, newsletters and no-hassle forms.
Gather information about your customers. Your website is useless if you don’t know about your visitors. If you are lost on this subject, try to implement a survey in your website which asks the user questions. You’d be surprised at the amount of people who will give you great suggestions! Links from a widely syndicated article will never fade away, yet I see people chasing down fly-by-night linking pyramid schemes as if they truly believe something like that is a smart thing to base their internet business on!
Follow the examples of others. Search out those that have already achieved what you have set out to do and analyze what they did to get there. To achieve success you do not necessarily have to reinvent the wheel. You just need to remake it again and sometimes better. If someone else has achieved success all they proved is it can be done by you too.
Giving away free content in the form of articles and advice is a great way to gain consumer trust and carve out a niche as an industry expert. Just be sure to include links back to your website when publishing and distributing your content.
No matter which route you decide to take, be prepared to work hard, do your research and most importantly…..don’t give up. You can be a success. Just don’t expect it to happen overnight. First thing is first and that is to stay organized and on track. Your success will depend on actually planning and organizing actions that will lead to the success of your website. Successful businesses are not made haphazardly so keep focused.