The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales!
Improve your “word” skills daily. Read the ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product?
Carl Jung did a study and has determined people fall into one of 4 groups:
1. Thinkers
2. Feelers
3. Sensors
4. Intuitors
Thinkers are detailed oriented, logical and their fear is criticism. They will check and recheck facts. Targeting this group you will need to use factual numbers, precise words outlining benefits of saving money and value for money spent. Be professional and conservative giving the thinker facts and space to make their decision.
Feelers are risk takers and highly competitive. Entrepreneurs and investors fall into this category. They are assertive and confident and do not have time to waste time. To target this group you will need to use “strength” words, saving time, money and appeal to health related issues. Be quick and confident with your words to attract a “feeler”.
Sensors are idea people, advertising, writers…anything creative. People of this group are prone to buy “status”. Use words that will make them feel important, well liked, and recognized. The sensors are into things that will help them become more organized, they like software and books. Approach this group with friendship, show you are not “all business”.
The Intuitors are excellent listeners and patient. They are slow in making decisions. They are “comfort” people and if they are comfortable with you, will purchase from you. They are turned off by fast talking salespeople so you will need to make friends with them first, selling yourself and finding a common ground between you and them. Use comfort words.
Look at your product. Think about the above groups and write down words you feel would attract each group. Go to http://www.dictionary.com and http://www.thesaurus.com, expand on the words you have written down. Avoid hype but find some words that will spice up your adcopy.
Do not try to sell your product in your ad. You are only writing to your target group to get them to take the next step. Use your email address or set up an autoresponder so you can capture the email address of your prospect, and to send them a more details of your offer. Use words that will appeal to each target group.
Create a picture in the readers mind. It’s like telling a story, you have a beginning, a middle and an end. Your ad is a ‘teaser’ to get them to WANT to read your story. (know more about your product)
Finally, please follow “truth in advertising”. Your product must be legal and you must be ethical and honest promoting your product. No amount of words can fix that!
The words you choose WILL sell your product…choose them well!

First of all, “Forget All The Hype” and “Get Rich Quick Schemes” that you read about every day on the internet. It’s not going to happen! If you’re like me, you get lots of email everyday promising to make you rich overnight. It’s entirely possible to make a good living on your computer from the comfort of your home and maybe even someday get rich. But it won’t happen overnight. It will take some careful planning, instruction, commitment, and persistence.
If you want to be successful in ANY business you have to master the art of mentoring and leadership. I call it value. Are you valuable enough to be around? Do you have the time and energy to support your downline, do3-way calling, and answer questions for your downline partners and their prospects? Are you prepared to spend hours in front of your PC to improve your knowledge of Internet Marketing?
If you don’t, you will suffer the indignity of being a netpreneur creampuff. The more you know, the more your business will grow. Put another way, the more you LEARN, the more you will EARN.
Its a simple formula – knowledge = success.
AND…massive action = massive results, MA=MR.
So if you’re new to this business, UNDERSTAND that it takes TIME to develop your skills as a netpreneur. Forget about making big money in your first year with ANY company.
Your web site’s search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases.
Beware of Unethical Link Promotion Firms! However, many web site owners have employed so-called experts that employ unethical web site promotion tactics. Surely you have received SPAM from some of them touting their unethical services and software. They claim that they (or the software you buy from them) will generate hundreds (or thousands) of reciprocal links for your site, and thereby get your site top SE rankings on your best search phrases.
The sad truth is that their tactics can actually get your site banned from the major SEs! That would be a disaster! It has happened to others, and it will eventually happen to you if you employ unethical tactics.
Create a web site with high quality content that is relevant to the visitors you wish to attract (your target market). If you can do this, your site will grow in link popularity organically – visitors to your site will bookmark it and tell others about it.
Webmasters of other sites will voluntarily post links to your site. As your link popularity grows so will the perceived value of your site, and your SE rankings! And the easier it will be for your best prospects to find your site.